work

Discover an entirely new level of comfort with Foamies, featuring Park Seo Jun.

Step into the future of media-inspired fashion with "Media Chic," an innovative online look book curated by Converse. Embracing the belief that "The next big thing isn’t out there, it’s in all of us," this digital fashion guide celebrates the power of individuality and creativity in shaping style trends for the years 2021 and 2022.

J&T Express Singapore's 2023 branding campaign celebrates the iconic '&' symbol as a versatile platform for self-expression and creativity. The campaign focuses on making the '&' memorable, loved by millennials, and a symbol of distinctiveness. Through captivating storytelling, it showcases the symbol's power to connect people, experiences, and ideas.

illustrated by Terra Sail

WERK No.16: Joe Magee Special
Yellow Pencil / Graphic Design / Catalogues & Brochures / 2009

Yellow Pencil /Illustration/Magazine & Newspaper Design
2009

A collaboration with Joe Magee. This issue features retrospective of award winning artist filmmaker Joe Magee's work over a 10-year period.

A 376 full-colour-pages with die-cut foldouts pasted throughout, and a spine hand-finished with newspapers from the UK and SE Asia.

WERK No.16 was exhibited through an installation in the Rocket Gallery, Tokyo from 28/11/08 to 23/12/08

WERK No.17: Eley Kishimoto
D&AD In Book / Graphic Design / Catalogues & Brochures / 2011

Eley Kishimoto is founded by Mark Eley and Wakako Kishimoto. A global fashion and design company, primarily recognised for innovation in print and their philosophy that does not succumb to trends and fads.

The zine features the use of archetypal Eley Kishimoto prints, a visual documentation of photographs, sketches, musings and combines this with the perfect-imperfect finishings that have become a signature of WERK magazine.

Each issue is unique.

Cover: with its use of actual archive Eley Kishimoto materials; a bundle of 4 fabrics, on both the front and back of the book have been carefully constructed to create the cover. The fabrics from the back, have been folded over the spine, and secured to the front using staples and dress making pins, mimicking a 'textile work-in progress'.

Inside: one's perception of actual fabrics is paralleled in the way that prints are laid out, and the whole issue provides a comprehensive incite into the workings and heart of Eley Kishimoto.

WERK No.18: Keiichi Tanaami, Psychedelic Visual Master D&AD In Book / Illustration / Illustration for Design / 2011

Keiichi Tanaami is a Japanese artist and graphic designer whose work has transcended various art mediums. His radical artistic creations, which are influenced by his dreams and memories, have often been the source of inspiration for young contemporary artists.

WERK No.18 visually documents his psychedelic visions with more than 200 illustrations from his personal collection. The cover of each issue is hand coloured with different forms of powdered pigment such as chalk, crayon, granite and pastel, emulating Keiichi Tanaami’s colouring methods.

An illustration book designed and distributed to children in schools to educate them on unhappy ending if meddle with drugs. Accompanied with a set of playing cards as an educational game.

Illustrated and design by Sharon Goh, Theseus Chan.
Rhymes written by Jim Aitchison.

D&AD In Book / Graphic Design / Catalogues & Brochures / 2009

A zine done as a tribute to what On Pedder envisions as future and cult classics. These 'artefacts' of timeless style are documented in an archaeological discovery of the past, present and future.

Two different covers are dedicated to the same book; each cover reveals a different passage of time. This issue features the work of photographers Clang, Lee Jen and Simon Larbalestier.

'Cash is King' as a theme, was inspired by the global financial meltdown, which started in the fall of 2008.

S/S2009 Pedderzine, an innovative seasonal lookbook from On Pedder, Hong Kong’s luxury footwear and accessories heavyweight, has a knack of making good statements.

First of four issues of SS2010 - A tongue-in-cheek peepshow featuring the collection from On Pedder.

OnPedder SS2010 - Kaboom! 3/4

A third issue for SS2010. All the holes are hand burned onto it; each one has to be done with a specific technique, burn through so they look realistic. The technique and design integrity are kept pure.

OnPedder Conspiracy I – The Conspiracists
Autumn/Winter 2010

A series of zines that is designed and published for Keiichi Tanaami San.

He is one of the leading pop artists of postwar Japan, and has been active as multi-genre artist since the 1960s as a graphic designer, illustrator, video artist and fine artist.

In Wunderkind’s Spring 2010 entitled “Hurt & Heal”, the German designer recognizes the “hurt” (recession) that we all feel and then urges everyone to “heal” (recovery) via his thoughtful and romantic collection.

“After a time of opulence and carelessness, healing has to come. The process of healing has its own grace, with the courage for revealing what was hidden for so long: fragility and vulnerability”.

Inspired by his collection, each layer of invite is hand-dyed with different density of red and crease (representing the recovery journey and fragility)

Wunderkind [ˈvʊndɐkɪnt] is a German fashion brand. It was established by Wolfgang Joop and his partner Edwin Lemberg in Potsdam in 2003.

Had the privilege to work on their F/W collection 2010 invite.

Inspiration from Défilé.

Each invite is hand-stapled and manually discoloured to mar the purity of the paper.

GUERRILLAZINE No.6 – IDEAS FOR CORPORATE SALVATION

The final part to the one and only visual archive of every COMME des GARÇONS Guerrilla Store that has ever existed. Featuring never-before revealed photographs, documentation and insights.

Sincere Watch Academy -
A division of the Sincere Watch Group

A series of print on cultivating a taste of haute horlogerie was developed for watch enthusiasts to relate and appreciate the intricacies of watches and watchmaking.

Advertorial photography by CLANG

Made from upcycled National Day 2021 banners and flags, each book bag is meticulously sewn by less-privileged Singaporeans from Sembawang Family Service Centre’s (“SFSC”) SOWERS Project that aims to empower individuals from disadvantaged backgrounds by equipping them with skills and providing an avenue for them to earn supplementary income. No alterations are made to the materials’ design, they are simply re-imagine. Profits from the sale is donated to the National Library Board’s (“NLB”) kidsREAD programme.

The up-cycling project would not have been possible without the generous support from the NDP21 Committee, NDP21 Infrastructure and Decoration Committee, chief illustrator Lee Xin Li, Sembawang Family Service Centre and production house AllMaster.

The little bag that thinks big, works smart and loves the world.
#DogoodLookgoodFeelgood

Nothing compares to the feel-good sensation of helping someone else. The LampPost Project lets you look good while doing good too.

Introducing the SLINGAPOUCH. Upcycled from lamppost banners and flags used during our National Day celebrations, they can be carried as a tote bag, transformed into a sling bag, and folded into a neat little pouch too.

Here’s the best part. The funds raised from each sale will benefit the Singapore Association for Mental Health (SAMH) – an organisation that helps persons with mental illness reintegrate into society.

SHOP at:
www.lamppostyle.com

We feel good when we help someone. The LampPost Project is probably the first to let you look good while doing good.

DO GOOD
Every year thousands of lamppost banners and flags are produced for our National Day celebrations. The Lamppost Project gives them a new lease of life after National Day by turning them into tote bags. These bags are sewn by less privileged Singaporeans who could do with a little help from all of us. The tote bags are sold to you (lamppoststyle.com) and the funds raised go to the very people who made the bags.

LOOK GOOD
Simple. Lightweight. Practical. And unique. Each LampPost bag is individually cut and stitched from recycled lamppost banners. No alteration is made to the original design; they are simply re-imagined (we think that adds to their appeal). The result? Tote bags with a fresh, modern sensibility that are perfect for everyday use. And, we should add, very Instagram-friendly!

FEEL GOOD
Here’s the best bit. Two organisations will benefit from your goodwill. The Singapore Association for Mental Health (SAMH) helps persons with mental illness re-integrate into society. The LOOMs Workshops is a social enterprise supporting single moms.

SHOP at:
www.lamppostyle.com

The highly-anticipated Robinsons Black Friday will last 24 hours from 23 Nov at midnight. Hence the campaign, GO ALL OUT to survive the late night shopping.

Everyone’s A Winner

Photography by DayDream

Year-Round captivating campaigns that embrace the beauty of each season, transforming the iconic shopping destination into a mesmerizing wonderland that evolves throughout the year.

Throughout the seasons, ION Orchard immerses visitors in enchanting themes, capturing the essence and magic of each time of the year.

Red packets and wrappers photography credit - ION Orchard

The season’s collection is shot on school ground and hence inspiration of lookbook comes with doodling of brand names found in various types of work books compiled together.

Designed and shot with meticulous attention to detail, the collateral is a testament to the exceptional experience that awaits you at Goodwood Park Hotel. From captivating imagery that showcases the hotel's timeless elegance to enticing offers that promise unforgettable stays, it aims to bring the essence of the hotel directly to your mailbox.

Mama Kid is a designer concept store dedicated to kids, specializing in independent brands for children. Established in Hong Kong by Valerie Chow, the store presents children’s specialty labels.


The Wright Gift is a captivating destination that draws inspiration from the Wright Brothers. It offers a carefully curated collection of vintage collectibles, postmodern art, and neo design-centric gifts.

Thematic logo and digital collateral

Vision 2020: Through the Eyes of a Child Welcome to the 8th Family Law & Children's Rights Conference, to be held in Singapore from 19 - 22 July 2020 and, for the first time, jointly organised by the World Congress on Family Law and Children's Rights and LAWASIA, The Law Association for Asia and the Pacific.

People who buy fur products are generally disassociated with the lives that were scarified, and more pertinently, the future of the species. In the view of ethical behaviour and environmental preservation, PETA seeks every opportunity to bring the issue closer to home.

To remind shoppers of the responsibility of their buying decisions, we present them with a postcard with animal hand-stitched on it, and a loose end. When the loose end is pulled, the animal unstitches to reveal the message ‘Their future is in your hands’ - bringing home the idea of how their actions can undo the future of an entire species.

In collaboration with UK fashion label TOPSHOP, PETA sent these cards to their extensive shoppers.

A special hand-crafted timeless perpetual calendar gift from SUSS to our Prime Minister, Mr Lee Hsien Loong when he graced the opening of the school in 2019.